Packaging Design Articles
Generator Insights is where we share how we think about brand strategy, identity, rebranding, and digital experience across Saudi Arabia, Egypt, and the Middle East. You'll find case studies from our work, perspectives on culture and design, and practical ideas for leaders building brands that last.
Branding Arc de Sol: Naming a Luxury Furniture Brand in Saudi Arabia
How we named and built Arc de Sol, a luxury furniture and decor brand in Saudi Arabia: from the name and letter mark to packaging, uniforms, delivery vans and a 114-page brand book.
Rebranding Donut Time: How We Built a Saudi Donut Brand Around a Smile
Discover how Generator rebranded Donut Time, a popular Saudi donut and coffee brand, building a complete identity around a single smile and family-first strategy.
Food Packaging Design: How We Named and Branded Meeda for Saudi Kitchens
How Generator, a branding and packaging agency for Egypt, Saudi Arabia and MENA, named Meeda and built a frozen food packaging system for Saudi kitchens.
