The win-win business concept is what we used for the brand relationships. The basic rule is that you get what you put into the relationship. A partnership is successful to the degree that it’s win-win for everyone.
You were born to WIN, but to be a winner, you must play.
We worked on the win-win concept after coming up with strong and distinct brand identities based on design thinking processes, finally, we succeeded in brand colors, logo, tonality, positioning, and the whole identity.